15 Best Lifestyle Affiliate Programs & Networks in 2024

support@bulkcpa.com April 11, 2024 Learn 0

You can use lifestyle affiliate programs to monetize a wide range of consumer niches, from travel to fashion to beauty to home decor.

But with so many lifestyle brands out there, it’s hard to know which are worth promoting.

Fortunately, you’re in the right place. At Authority Hacker, we’ve built high-converting affiliate sites in various niches, so we know what the best affiliate marketing programs look like.

We’ve analyzed the top affiliate programs across multiple lifestyle-related categories, from massive marketplaces like Amazon and Etsy to niche advertisers like Food52 and JOANN Fabrics.

Let’s get into it.

1 Amazon Associates

Lifestyle covers a broad range of affiliate niches. And Amazon sells products in pretty much all those niches, from health and beauty to fashion to interior decor (and much more besides).

Another reason for the online marketplace’s popularity is its trustworthiness: Amazon regularly appears toward the top of “most-trusted brands” lists. So if a consumer clicks your affiliate link and lands on an Amazon product page, they won’t think you’re scamming them.

This high trust factor, coupled with affordable prices and reliable shipping, also helps the retailer achieve superb conversion rates — meaning there’s a good chance of your clicks turning into sales.

Still, if you’re going to earn decent affiliate income through the Amazon Associates program, you need to promote the right niches.

In some lifestyle-related categories, Amazon pays terrible commissions (like 1% on health and personal care products). In others, it’s super competitive — think 4% on fashion and jewelry and a cool 20% on luxury beauty. Things can change, so make sure you check out Amazon’s latest commissions.

The only other downside is the stingy 24-hour cookie window. But Amazon converts so well that it shouldn’t be a big problem.

URL: Amazon Associates affiliate program
Commission rate: 1% – 20% per sale, depending on product category
Cookie duration: 24 hours
Products/Services sold: Pretty much everything
Payment methods: Bank transfer, check, Amazon gift card
Market(s): Multiple

2 Etsy

Etsy made its name as a marketplace for one-off creative goods, making it a popular choice for buying unique gifts.

While it doesn’t have Amazon’s range, it still stocks over 60 million products across 40+ categories, many of which are relevant to the lifestyle niche — such as jewelry, clothing, and party supplies.

The platform runs on 100% renewable energy, so it’s a good choice for any affiliate marketer with an audience that cares about sustainability and the environment.

Etsy runs multiple country-specific affiliate programs through the Awin affiliate network, all offering a standard 4% commission rate and a 30-day cookie window. That cookie duration is pretty generous by the standards of a big ecommerce marketplace.

Program	Commission	Cookie	Market	URL
Etsy US	4%	30 days	US only	Sign Up
Etsy ROW	4%	30 days	Everywhere else	Sign Up

Products/Services sold: Handmade, vintage, custom, and unique gifts
Payment methods: SEPA, BACS, ACH, domestic payments, international wire transfer

3 Lululemon

Lululemon began life as a yoga store in Canada in the late 1990s and has played a big part in helping yoga become a mass-market pursuit.

Since then, the brand has diversified into other active lifestyle-related categories, from running and training to cycling, Pilates, dance, and more. So, it’s a good fit for lifestyle bloggers focusing on health and fitness topics.

Lululemon’s affiliate program has a 30-day cookie window and pays a flat 5% on all sales generated through your referral links. With an average order value of $100+, expect to make around $5 per conversion.

The retailer also runs a separate influencer program for content creators, called the Lululemon Creator Network, which could be the perfect choice if you’ve got one or more social media accounts with big followings.

URL: Lululemon affiliate program
Commission rate: 5% per sale
Cookie duration: 30 days
Products/Services sold: Athletic apparel, shoes, and accessories
Payment methods: SEPA, BACS, ACH, domestic payments, international wire transfer
Market(s): US, CA

4 JOANN

Launched in 1943, JOANN started life as a fabric retailer, before expanding into multiple other arts and crafts-related niches, including crocheting, knitting, and sewing. It sells products from a host of big brands, including Eddie Bauer, Juicy Couture, and Singer.

The retailer has superb brand awareness in the US thanks to its extensive network of brick-and-mortar stores, covering approximately 850 locations across 49 states. So you shouldn’t have any trouble convincing people to buy from JOANN.

Want to sign up for JOANN’s affiliate program? You’ve got a choice of two affiliate networks: FlexOffers and Skimlinks.

Unfortunately, the commission rate is pretty low at just 0.8% – 1%, so don’t expect to get rich promoting JOANN. But it’s still worth considering if your audience is full of arts and crafts hobbyists.

Affiliate Network	Commission	Cookie	Market	URL
FlexOffers	0.8%	7 days	US only	Sign Up
Skimlinks	1%	Unlisted	US only	Sign Up

Products/Services sold: Fabric, arts and crafts supplies

5 Ulta Beauty

You’ll find more than 500 beauty brands at Ulta Beauty, from household names like Benefit and Too Faced to up-and-comers like CurlMix and Pound Cake.

Like JOANN, Ulta has superb recognition across the US, with 1,200+ store locations across 50 states, making it the country’s biggest beauty retailer. Whether you want to write about skincare, fragrances, makeup, or pretty much any other beauty category, you’ll find plenty of relevant products.

When it comes to promoting Ulta, beauty bloggers can choose from four different affiliate networks (although the Impact affiliate program is only available to US-based affiliate marketers).

At the time of writing, you’ll get the highest commission rate on Skimlinks.

Affiliate Network	Commission	Cookie Duration	Market	URL
Impact	2%	30 days	US only	Sign Up
FlexOffers	6%	30 days	Global	Sign Up
Sovrn	1%	Unlisted	Global	Sign Up
Skimlinks	10%	Unlisted	Global	Sign Up

Products/Services sold: Beauty products and services

6 Sephora

Another one for all you beauty bloggers, Sephora stocks over 13,000 skincare, health, and beauty products from 200+ well-known beauty brand names, including its own in-house collections.

As well as its vast product catalog, the retailer stands out by offering free standard shipping and product samples with all orders. You’ll definitely want to mention this in your content.

Sign up for Sephora’s global affiliate programs through Skimlinks and Sovrn, or choose country-specific offerings on the Rakuten and Impact affiliate networks. Impact and Sovrn both pay commissions of up to 10% per sale, which compares favorably with other affiliate programs for lifestyle bloggers.

Be sure to use the brand’s marketing resources and collateral — including product reviews and professional-quality creatives — to support your affiliate marketing efforts.

Affiliate Network	Commission	Cookie	Market	URL
Skimlinks	5%	Unlisted	Global	Sign Up
Rakuten	Up to 5%	30 days	BR, SK	Sign Up
Impact	Up to 10%	30 days	Multiple	Sign Up
Sovrn	2.5% – 10%	Unlisted	Global	Sign Up

Products/Services sold: Makeup, skincare, fragrance, health, and beauty products

👉 See also: Best Makeup Affiliate Programs (Top Offers)

7 Food52

Food52 began life as a recipe inspiration resource. It still does that today, with the website containing thousands of recipes submitted by readers and tested by editors.

But it also has an online store now, selling a wealth of culinary-themed products, from cookware to table linens to pantry essentials.

Perhaps the most attractive aspect of Food52 from an affiliate marketing perspective is its online presence. The brand has almost four million followers on Instagram, so if you’re recommending products for foodies, chances are they’ll know about Food52.

The brand’s standard affiliate program pays a solid 9% commission rate on all sales and has a seven-day cookie window.

Alternatively, if you have a big social media following (or you’re a member of the Food52 community), you can sign up for the dedicated influencer program.

URL: Food52 affiliate program
Commission rate: 9% per sale
Cookie duration: 7 days
Products/Services sold: Cookware, appliances, table linens, ingredients
Payment methods: PayPal, electronic funds transfer
Market(s): US

👉 See also: Best Cooking Affiliate Programs (Top Offers)

8 Target

One of America’s best-known retailers, Target sells more than a million products across dozens of categories, including lifestyle niches like beauty, fashion, and home.

While it’s not the most glamorous retailer in this roundup, Target remains a consumer favorite thanks to its focus on affordable prices. If your audience loves lifestyle-adjacent bargains, this could be one of the best affiliate programs for you.

Speaking of which, Target’s affiliate program pays up to 8% per sale, with volume-based commissions giving high-performing affiliates the chance to earn more on certain product sales. It also has a seven-day cookie window — not great, but way better than Nordstrom and Amazon.

Target cites an EPC of $12 – $13, so there’s clearly decent money-making potential here.

URL: Target affiliate program
Commission rate: 8% per sale
Cookie duration: 7 days
Products/Services sold: Groceries, fashion, furniture, kitchen & dining, and more
Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
Market(s): US

👉 See also: Target Affiliate Program Review

9 Skillshare

Of course, as a lifestyle blogger, you’re not restricted to recommending physical products. Online courses are another attractive lifestyle-adjacent product — and Skillshare is one of the biggest names in the niche.

Skillshare’s library contains 34,000+ classes covering a wealth of creative niches, from web design to digital illustration to creative writing. So if your audience cares about self-improvement and creativity, this is a great affiliate program to promote.

The platform offers a seven-day free trial. Even better, it has a 30-day cookie window — so as long as your referrals upgrade to a paid plan after their trial expires, you’ll earn a commission.

This brings us to another attractive feature: Skillshare’s commission rate. You’ll earn an impressive 40% of any sales you generate, which is far higher than the other affiliate programs in our roundup.

With annual memberships costing $168, you’ll be earning just over $67 per sale. Not bad.

URL: Skillshare affiliate program
Commission rate: 40% per sale
Cookie duration: 30 days
Products/Services sold: Online courses
Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
Market(s): Global

👉 See also: Personal Development Affiliate Programs

10 MasterClass

Sticking with the self-improvement theme, MasterClass is a streaming service specializing in online training videos.

Where MasterClass really stands out is the quality of its instructors: we’re talking heavyweight experts and household names. Gordon Ramsey shares cooking tips; Serena Williams helps you improve your tennis game; Christina Aguilera teaches singing.

All that educational content can be accessed on mobile, Apple TV, Amazon Fire TV, and Roku devices for an annual membership of $180+.

While MasterClass isn’t quite as generous as Skillshare when it comes to commissions, its affiliate program still pays a healthy 25% per sale, equivalent to $45 or more from a single conversion.

To help you seal the deal, MasterClass gives you access to a dedicated affiliate manager and its exclusive affiliate newsletter, containing banners, text ads, and information on course updates.

URL: MasterClass affiliate program
Commission rate: 25% per sale
Cookie duration: 30 days
Products/Services sold: Video training
Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
Market(s): Global

👉 See also: Best Education Affiliate Programs

11 Nordstrom Rack

Nordstrom Rack is a powerhouse in the world of off-price designer fashion, offering savvy shoppers discounts of 30% to 70% on high-end items.

Affiliate marketers looking to tap into this lucrative program have two main options: the FlexOffers affiliate network, which offers a 3.2% commission rate, and the Rakuten affiliate network, which boasts a more impressive 4% rate.

While the individual commissions may be lower due to Nordstrom Rack’s already discounted prices, the retailer’s strong brand recognition and reputation can work in your favor. You can expect higher conversion rates compared to lesser-known stores, which can help make up for the smaller commissions and the 7-day cookie window.

As a subsidiary of Nordstrom, a company with over 120 years of history in the fashion industry, Nordstrom Rack benefits from high consumer trust. This brand familiarity is a powerful tool for affiliate marketers, making it easier to convert sales and build long-lasting relationships with your audience.

Network	Commission	Cookie	Market	URL
Rakuten	4%	7 days	US, AU	Sign Up
FlexOffers	3.2%	7 days	US, AU	Sign Up

Products/Services sold: Discount designer fashion

12 ShareASale

Still not found your perfect affiliate program? You’ll want to check out a B2C-focused affiliate network like ShareASale, which contains thousands of lifestyle affiliate programs across 39+ consumer niches.

While ShareASale specializes in smaller brands, a few household names are be found here — think Allbirds and Reebok.

If none of them appeal to you, relax, because the network adds 260+ new affiliate programs every month.

ShareASale is happy to work with all types of affiliate marketers, from website owners to fashion bloggers to influencers to podcasters.

However you reach your audience, ShareASale gives you the tools to monetize your content, including custom affiliate tools, real-time click reports, and support from an expert publisher management team.

URL: ShareASale affiliate network
Brands: Reebok, Claire’s, Dossier
Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer

👉 See also: ShareASale Review

13 Awin

Awin is an affiliate network in its own right. And it also owns another of the networks on this list, ShareASale.

In all, the Awin group has more than 25,000 brands on its books. While the vast majority are smaller merchants, there are also some massive names — like Ted Baker and Warby Parker — using the affiliate marketing platform.

As well as its “standard” offering, Awin has a dedicated model for influencers, including a revolutionary “payment on influence” scheme that offers fixed commissions for all sales involvements, not just the final click. So if someone saw your social media post at any stage in the buying journey, you can still get paid.

There’s lots more to like about Awin, too, including a dedicated publisher success team who’ll help you get to grips with the platform’s wealth of affiliate marketing tools.

URL: Awin affiliate network
Brands: Warby Parker, Ted Baker, Boux Avenue
Payment methods: SEPA, BACS, ACH, domestic payments, international wire transfer

👉 See also: Awin Review

14 Rakuten

Japanese advertising and technology company Rakuten runs one of the world’s largest affiliate networks.

It specializes in retail, finance, travel, and direct-to-consumer niches, with 150,000+ advertisers using the network. As if that wasn’t enough, its team of network development specialists is constantly looking for new merchants to join the platform.

Rakuten is big on personalization. It helps affiliate marketers find the most relevant brands, products, and services to promote — so if you’re only interested in fashion or beauty, you’ll only be shown fashion or beauty affiliate programs.

The platform offers tons of useful tools, including one that automatically converts standard product links into trackable, commissionable affiliate links.

Given its wealth of features and affiliate programs, it’s easy to see why Rakuten has been named the world’s best affiliate network for 12 years in a row.

URL: Rakuten Advertising affiliate network
Brands: AllSaints, Backcountry, Benefit
Payment methods: Direct deposit, PayPal, check

👉 See also: Rakuten Affiliate Network Review

15 CJ

CJ (previously known as Commission Junction) has been in the affiliate marketing game for over two decades.

The affiliate network specializes in big names like Barnes & Noble and Hello Fresh. But there are also plenty of niche advertisers on the platform, so don’t worry if you’d prefer to deal with smaller brands.

Affiliate marketers receive a combined $1.8 billion in annual commissions through the network, so there’s plenty of earning potential here.

In part, that’s down to the quality of CJ’s affiliate marketing tools and resources. You’ll find everything you need here, from expert support to simple affiliate linking tools.

In addition to the super diverse range of brands and products, you also get all the tools successful affiliate marketers need — from excellent support to simple affiliate link creation to easy-to-understand metrics that help you understand whether a particular program is profitable.

URL: CJ Affiliate network
Brands: Barnes & Noble, Blue Apron, Hello Fresh
Payment methods: Check, direct deposit, Payoneer

👉 See also: CJ Review (Commission Junction)

Summing Up

If you’re looking for sky-high commission rates and lengthy cookie windows, the lifestyle niche isn’t for you.

But it’s perfect for affiliates who want to reach the largest possible audience. Because everyone buys lifestyle-related products sometimes.

Still, having a massive target audience is no guarantee of success. You still need to build a consistent traffic source. And, as far as we’re concerned, the best way to do that is through running your own website, possibly with a lifestyle blog.

At Authority Hacker, we’ve built and sold several six-figure affiliate sites, and we’ve also shown affiliates how to do the same. Many of them have been in lifestyle-related niches.

In our free authority site training course, we reveal seven tried-and-trusted tactics that make new websites 83% more successful.

Join the free training now.

15 Best Lifestyle Affiliate Programs & Networks in 2024