13 Best HubSpot Alternatives for 2024 (Free + Paid)
Are you looking for alternatives to HubSpot?
HubSpot is a popular customer relationship management (CRM) software that offers popular solutions for all your marketing and sales needs. However, it can be very expensive to use as your business grows.
In this article, we will share some of the best HubSpot alternatives for your website.
Why Do You Need a HubSpot Alternative?
HubSpot is a comprehensive CRM software that offers powerful tools for your marketing, sales, customer service, and content management needs.
However, one of the biggest drawbacks of using HubSpot is its price. The premium plans can get very expensive very fast.
Plus, there are multiple packages, which can be overwhelming and confusing for many users. For instance, there are separate prices for their marketing and sales tools, content management system (CMS), operations features, and others.
While HubSpot offers free versions of its tools and the Starter plan for individuals and small teams starts from $20 per month, most of its powerful features are locked away in the higher-priced plans.
For example, you’ll need at least a Professional plan if you want to use omnichannel marketing automation, custom reporting, A/B testing, dynamic personalization, and blog creation.
This will set you back $890 per month (billed annually). Not to mention, there is also a one-time Professional Onboarding fee of $3,000 that you’ll have to pay if you subscribe to the Professional plan.
HubSpot is great for large organizations, but higher pricing rules out smaller businesses. That said, let’s look at some of the best HubSpot alternatives that are cheaper and more reliable.
1. Constant Contact (Email Marketing + CRM)
Constant Contact is one of the best all-in-one digital and email marketing services. It is a perfect HubSpot alternative because it offers a wide range of tools at lower prices.
For instance, Constant Contact offers a drag-and-drop email builder, marketing CRM, social media marketing tool, marketing automation, landing page builder, A/B testing, SMS marketing, and more.
Pros:
- Use drag-and-drop email campaign builder
- Choose from hundreds of email templates
- Set up marketing automation
- Conduct A/B testing
- Get detailed analytics and reports
- Seamless integration with 300+ apps
Cons:
- There is no free version
Why We Choose Constant Contact: It is ideal for startups, small businesses, and individual marketers who want all the features of HubSpot but at affordable prices.
Pricing: Constant Contact prices start from $12 per month, and you get a 14-day free trial.
2. Brevo (CRM Suite)
Brevo (formerly Sendinblue) is the next HubSpot alternative on our list. It is a CRM suite that offers basic features that you’ll also find in HubSpot. You get a marketing platform that helps set up email marketing, SMS and WhatsApp campaigns, marketing automation, and more.
Besides that, Brevo comes with a sales platform that comes with automated deal tracking, call recordings, pipeline management, and sales reporting. With Brevo, you can also improve custom support. It lets you add live chat, chatbot, phone calls, and more using its platform.
Pros:
- Beginner-friendly CRM and marketing platform
- Set up email marketing and marketing automation
- Create SMS and WhatsApp campaigns
- Add live chat, phone calls, and chatbots
- Create landing pages and run Facebook ads
Cons:
- The marketing automation feature is not as powerful as HubSpot
- Lacks a CMS solution that’s available in HubSpot
Why We Choose Brevo: If you’re looking for a HubSpot alternative that’s easy to use, offers basic CRM and marketing automation features, and isn’t expensive, then Brevo is for you.
Pricing: Brevo offers a free version that lets you send 300 emails per day. Its premium plans start from $25 per month.
3. Omnisend (Email Marketing for eCommerce)
Omnisend is a great HubSpot alternative for eCommerce store owners. It lets you create engaging newsletters, automate emails, create landing pages and popups, set up SMS marketing, segment your customers, and more.
What sets Omnisend apart from HubSpot is the email marketing features it offers. With solutions built with eCommerce businesses in mind, it makes it very easy to promote your products.
Pros:
- User-friendly omnichannel marketing platform
- Use drag and drop email editor and landing page builder
- Set up marketing automation
- Sort customers with advanced segmentation
- Send push notifications, SMS, and personalized messages
- View campaign and automation reports
Cons:
- Limited social media marketing features compared to HubSpot
- HubSpot offers more CRM capabilities
Why We Choose Omnisend: In our experience, there are not many beginner-friendly email marketing services focused on eCommerce users. Omnisend is the best HubSpot alternative if you have an online store and send transactional messages.
Pricing: Omnisend offers a free plan that lets you send 500 emails per month and store 250 contacts. However, if you want more features and higher email and contact limits, then there are premium plans that start from $16 per month.
4. OptinMonster (Lead Generation)
OptinMonster is the best lead generation and conversion optimization software in the world. It helps you grow your email list, get more leads, and boost sales.
You can use OptinMonster as a HubSpot alternative for creating personalized messages and targeting the right audience. OptinMonster comes with a drag-and-drop builder for creating stunning optin forms. Plus, it offers powerful display rules that display your campaigns based on user behavior.
Pros:
- Drag and drop campaign builder
- Choose from pre-built templates and campaign types
- Powerful display rules
- Seamless integration with email marketing tools and plugins
- Get detailed analytics
- A/B test your optin forms
Cons:
- Focuses on creating popups and optin forms
Why We Choose OptinMonster: We highly recommend OptinMonster to anyone looking to create personalized campaigns for their audience. It is super easy to use and helps increase conversions.
Pricing: OptinMonster pricing plans start from $9 per month (billed annually). There is also a free version of OptinMonster that you can use to get started.
5. Zoho (Complete CRM Tool)
Zoho is a powerful marketing platform, just like HubSpot. It offers all the popular features for marketing, sales, customer service, emails, and project management.
Zoho goes a step further than HubSpot and even offers tools for finance and accounting, human resource, legal, security and IT management, and more. With all these features, what makes Zoho a great alternative to HubSpot is its price.
Pros:
- Complete marketing platform
- Easily integrates with third-party apps, plugins, and tools
- More affordable pricing plans compared to HubSpot
- Powerful filters to segment users, tasks, and other activities
- Generate different reports and custom dashboards
Cons:
- Limited customer support options (no live chat support)
Why We Choose Zoho: If you’re looking for a like-for-like replacement or HubSpot alternative, then Zoho is the closest option in the market. It offers a complete CRM and lots of features for every department at affordable prices.
Pricing: Zoho prices each tool differently. For instance, its CRM prices start from $14 per user per month. Plus, there is also a free trial you can use to try the software.
6. ActiveCampaign (Email Marketing + CRM)
ActiveCampaign is another HubSpot alternative that offers powerful features. Just like HubSpot, you get marketing automation, email marketing, eCommerce marketing, and CRM tools. Plus, it easily integrates with over 900 apps, WordPress plugins, and other platforms.
Pros:
- Easily automate email and marketing tasks
- Create forms, landing pages, popups, and more
- AI-powered predictive sending feature
- Set up split automation
- Conduct A/B testing
- 24/7 chat and email support
- Custom reporting option
Cons:
- There is no free version
- It can be difficult for beginners to navigate and use ActiveCampaign
Why We Choose ActiveCampaign: What makes ActiveCampaign different from others is its AI-power predictive sending feature and superior reporting features. It uses AI to send emails when users are most likely to engage. Besides that, most of the features it offers are cheaper than HubSpot.
Pricing: ActiveCampaign premium plans start from $29 per month (billed annually). If you want the Predictive Sending feature and advanced reporting options, then you can upgrade to higher pricing plans.
7. Drip (Email Marketing + Automation)
Drip is a popular email marketing platform that allows you to create automated email sequences and release them based on users’ actions. It offers pre-built templates and a visual builder. Plus, it integrates with over 200 tools. Plus, you can create different segments in your contact list.
Pros:
- Easy-to-use email automation tool
- Use pre-built templates and visual builder to customize emails
- Set up automated email campaigns
- A/B test your emails
- Easily segment audience
- Get detailed analytics and reports of your email performance
Cons:
- It doesn’t offer a free version
- Lacks other features offered by HubSpot like a CRM, marketing and sales platform, and more
Why We Choose Drip: If you’re looking for a HubSpot alternative that’s great for email marketing automation, then Drip is the best option. It’s very easy to use, and you can create automated workflows with ease. Plus, there are different email templates and customization options to choose from.
Pricing: Drip will cost you $39 per month, and you get a 14-day free trial.
8. GrooveHQ (Customer Support Solution)
GrooveHQ is the best help desk plugin for WordPress and small businesses. It is a great HubSpot alternative for customer service and offers features like shared inboxes, live chat, knowledge base, and more. GrooveHQ also integrates with popular CRMs, apps, and payment platforms.
Pros:
- Complete customer support solution
- Add live chat and email support to your site
- Receive support requests in shared inboxes
- Manage your customers from a beginner-friendly dashboard
Cons:
- Lacks other CRM and marketing automation features
- There is no free version
Why We Choose GrooveHQ: If you’re looking for a HubSpot alternative just for your customer support tasks, then GrooveHQ is for you. It streamlines your support workflow and offers robust features at affordable prices.
Pricing: GrooveHQ pricing plans start from $4.80 per user per month.
9. Freshsales CRM (Sales-Focused CRM)
Freshsales by Freshworks is a sales-focused CRM that is another HubSpot alternative you can consider. It is beginner-friendly to use and offers features like live chat, email, phone, social media management, marketing and email automation, custom reports, and multiple AI-powered tools.
Pros:
- Easily manage and organize contacts
- Send personalized messages across multiple channels
- Use built-in chat, email, and phone to connect with customers
- Create custom reports and dashboards
- AI-powered contact scoring
- Get insights and the next best action through AI
- AI-powered forecasting
Cons:
- The free version doesn’t offer reporting features
- You get more features with HubSpot’s CRM, even in the free plan
Why We Choose Freshsales CRM: After going through multiple HubSpot alternatives, Freshsales is great for sales teams. It offers affordable pricing plans and basic features.
Pricing: Freshsales CRM is available for free. There are premium plans starting from $15 per user per month that offer more features.
10. FunnelKit Automations (Marketing Automation for WooCommerce)
FunnelKit Automations is one of the best marketing automation plugins for WooCommerce stores. It helps you create automated workflows, launch email and SMS campaigns, create drip sequences, and more. You can use it to reduce abandoned carts, nurture leads, send automated coupons, and more.
Pros:
- Use drag and drop builder to create campaigns
- Set up automated email workflows
- Send personalized emails and SMS messages to your audience
- Segment customers into different lists or categories
- Conduct A/B tests with different variants
- View detailed analytics and improve campaign performance
Cons:
- Limited customer support options
- The free plugin offers basic features compared to HubSpot
- Premium plans can be expensive for small businesses
Why We Choose FunnelKit Automations: It is the best marketing and email automation solution for WooCommerce store owners. All its features are designed specifically for WooCommerce, which makes it easy to increase retention and boost sales.
Pricing: FunnelKit prices start from $99.50 per year. There is also a free FunnelKit WordPress plugin you can use to get started.
11. Pipedrive CRM (Affordable CRM for Sales Team)
Pipedrive CRM is the next HubSpot alternative on our list, and one of the most affordable. It is a sales-driven CRM solution that helps manage your sales pipeline, set up sales reporting, track activity, sales forecasting, and more. Pipedrive also easily integrates with email marketing services and other WordPress plugins.
Pros:
- Simple and easy-to-use interface
- Easily monitor your sales activities and communications
- Set up marketing automation
- Get metrics customized for your business
- 400+ integrations with tools, plugins, and apps
- Affordable pricing plans
Cons:
- There is no free version
- Lacks advanced reporting and automation features
Why We Choose Pipedrive CRM: If you’re looking for an affordable CRM for your sales needs, then Pipedrive CRM is the best HubSpot alternative.
Pricing: Pipedrive offers 5 different pricing plans that start from $9 per user per month.
12. FluentCRM (Email Automation for WordPress)
FluentCRM is a self-hosted CRM and email automation plugin for WordPress. What makes it different from HubSpot is that all the data is stored in your WordPress database instead of a cloud service. Plus, it offers features like email campaign management, email sequencing, and more.
Pros:
- Beginner friendly interface
- Store your data in the WordPress database
- Set up email automation
- Create email drip campaigns
- Get in-depth reports
- Easily integrates with eCommerce WordPress plugins
Cons:
- The free plugin offers limited features compared to HubSpot
- Lacks social media and CMS features
Why We Choose FluentCRM: It is a great HubSpot alternative if you have a WordPress site and want to manage customers, email campaigns, and automated workflows from your WordPress dashboard. Plus, it keeps your data secure and doesn’t rely on a third-party cloud service.
Pricing: FluentCRM pricing plans start from $90 per year. There is also a FluentCRM free WordPress plugin.
13. EngageBay (All-in-One Marketing Platform)
EngageBay is a powerful all-in-one platform for your marketing, sales, and customer support needs. It is a great replacement for HubSpot, as you get almost similar features even in the free version. For instance, you can create email broadcasts, access CRM, helpdesk, live chat, and more.
Pros:
- Store and manage contacts in CRM
- Set up marketing automation
- Use email builder and choose pre-built email templates
- Manage support tickets with the help desk
- Add live chat to your site
Cons:
- Free version only allows 250 contacts
- Limited integration options compared to HubSpot
Why We Choose EngageBay: EngageBay is a like-for-like alternative to HubSpot. The free version offers similar features, and even its paid plans are more affordable than HubSpot.
Pricing: You can get started with EngageBay for free. Its paid pricing plans start from $12.74 per user per month.
Which HubSpot Alternative Should You Use?
After testing multiple software and plugins, we believe that Constant Contact is the best HubSpot alternative.
It is a complete marketing and email automation solution that offers powerful features at affordable prices compared to HubSpot. You can easily create email campaigns, conduct A/B tests, get a marketing CRM, manage social media, set up SMS marketing, build landing pages, and more.
On the other hand, you may also want to check out Brevo (formerly Sendinblue) and Omnisend. Both of them offer similar features as HubSpot, but in lower prices.
We hope this article helped you learn about the best HubSpot alternatives. You may also want to see our ultimate guide to WordPress SEO and the best WooCommerce plugins.
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